We collect Information from you in two main ways: (1) information you voluntarily provide to us (hereinafter referred to as “Voluntary Information”), and (2) information automatically collected when you use our Services (hereinafter referred to as “Automated Information”). We only collect Information that is necessary to provide and improve our Services, comply with legal obligations, and enhance user experience. We do not collect any unnecessary sensitive information, and we will never collect information beyond the scope necessary for the provision of our Services without your explicit consent.
1.1 Voluntarily Provided Information
Voluntary Information refers to the information you actively provide to us when using our Services, which is optional in most cases (except for information necessary to fulfill specific service requests).
- Contact Information: If you contact our customer support (e.g., via email, feedback forms in the Games, or the contact form on our Website), you may provide us with your name, email address, phone number, and any other information you choose to include in your communication (e.g., details about issues you are experiencing with the Games, suggestions for improvement, or questions about your account). This information is used solely to respond to your inquiries and resolve your issues in a timely manner.
- Account Information: If you choose to create a user account for our Games (optional), you may provide a username, password (which will be encrypted and stored securely), and optional profile information (e.g., avatar, display name, preferred game settings). We do not require you to provide real-name information unless required by applicable law (e.g., laws in certain regions that mandate real-name registration for online services). Your account information is used to enable gameplay continuity (e.g., saving your game progress across devices), personalize your gaming experience, and allow you to access additional features (e.g., leaderboards, in-game social interactions).
- Payment-Related Information: If you choose to make in-app purchases (if applicable) in our Games, all transactions are processed exclusively through the Apple App Store. We do not collect, store, or process any full credit card details, bank account information, or other sensitive payment data. All payment transactions are handled by Apple, and we only receive confirmation of the purchase (e.g., purchase amount, item purchased, transaction ID) to fulfill the in-game content you requested (e.g., virtual currency, power-ups, cosmetic items). We may also collect information about your purchase history (e.g., date of purchase, item type) to provide you with purchase receipts, track in-game entitlements, and resolve any purchase-related issues.
- Feedback and Survey Information: From time to time, we may invite you to participate in user surveys or provide feedback about our Games and Services. If you choose to participate, you may provide information such as your opinions about the Games, your preferred game features, and suggestions for improvement. This information is used to improve our Services and develop new features that better meet the needs of our users.
1.2 Automatically Collected Information
Automated Information refers to the information that is collected automatically when you access or use our Services, without you having to actively provide it. This information is collected using technologies such as cookies, SDKs (Software Development Kits), and server logs, and is used to optimize our Services, improve user experience, and ensure the security of our Services.
- Device Information: When you download and use our Games, we automatically collect certain device-related information, including but not limited to: device model (e.g., iPhone 15, iPad Pro), operating system (iOS) version (e.g., iOS 17.0), unique device identifiers (such as IDFV – Identifier for Vendor, which is used to identify your device for gameplay continuity and analytics purposes; we do not collect IDFA – Identifier for Advertisers unless you explicitly consent to it), IP address, device language, time zone, battery level, storage capacity, and network connection type (e.g., Wi-Fi, cellular data). This information helps us ensure our Games are compatible with your device, optimize game performance (e.g., adjusting graphics quality based on device capabilities), and troubleshoot technical issues (e.g., crashes related to specific device models or iOS versions).
- Game Usage Data: We collect detailed data related to your use of the Games, including but not limited to: game session length (how long you play each time), number of sessions per day/week/month, game progress (e.g., levels completed, achievements unlocked, scores obtained), in-game actions (e.g., moves made in puzzle games, items purchased, characters selected), in-game preferences (e.g., difficulty level, sound settings), and performance data (e.g., game crashes, loading times, frame rates). This data is used to improve the gameplay experience (e.g., balancing game difficulty, adding new levels based on user progress), fix bugs and technical issues, and develop new features that align with user preferences. For example, if we notice that many users struggle with a specific level, we may adjust the level’s difficulty to make it more accessible.
- Website Usage Data: When you visit our Website, we may collect information about your visit using cookies and similar technologies, including but not limited to: the pages you view (e.g., Privacy Policy, Terms of Service, About Us), the links you click, the amount of time you spend on each page, the date and time of your visit, your IP address, and the browser you use (e.g., Safari, Chrome). This data helps us improve the Website’s usability (e.g., optimizing page layout, adding frequently accessed links), track website traffic, and ensure the Website meets the needs of our users. You can manage cookie settings through your browser, but disabling certain cookies may affect the functionality of the Website.
- Analytics Data: We may use third-party analytics tools (e.g., Firebase Analytics, Apple App Analytics, Google Analytics) to collect and analyze the above information. These tools help us understand how users interact with our Services, identify trends (e.g., most popular game features, peak usage times), and make data-driven decisions to improve our Games and Website. The analytics data collected by these third-party tools is aggregated and anonymized in most cases, meaning it does not identify any individual user.
1.3 Information We Do Not Collect
We do not collect, and will never collect, the following types of information unless you explicitly provide it to us for a specific, voluntary purpose, and we obtain your explicit consent: (1) sensitive personal information, including but not limited to race, ethnicity, religious beliefs, political opinions, health information, biometric data (e.g., fingerprints, facial recognition), and criminal records; (2) location data, unless you enable location permissions for a specific in-game feature (which is optional and can be disabled at any time through your device settings); (3) contacts, photos, videos, or other personal data stored on your device, unless you explicitly choose to share them (e.g., sharing a screenshot of your game progress via email); (4) any information that is not necessary for the provision of our Services.